Starting today, all content creators will be required to label their videos as either “made for kids” or “not made for kids”. Videos that are labeled “made for kids” will have limited data collection and restrict certain features such as comments and notifications. Targeted ads will also be restricted from running. While creators are required to label videos, YouTube says they will also employ machine learning to find videos aimed at a younger audience.
The company will also be heavily promoting YouTube Kids, a more restricted version of YouTube with content filters and parental controls.