What to do after Windows 7 support ends At this point, you have several choices: Ignore the deadline, including the popup warnings you’ve probably already received. Buy a new copy of Windows 10 ($140 from Microsoft), and install it. Hope that the free upgrade loophole still exists. Buy a new Windows 10 PC and migrate your existing files over to the new machine. Note that these options also apply to Windows 8.1, whose support ends in 2023.